Zeus the Mighty Franchise

ROLES:  Creative Direction  •  Art Direction  •  Brand Development  •  Book Cover & Interior Design  •  Digital

Led the creative direction of the Zeus the Mighty franchise, introducing a fact-based fiction series for kids ages 8-11. I crafted a vibrant aesthetic with rich colors, Greek-inspired patterns, playful typography, and endearing characters to engage young readers. My work spanned character development, brand guidelines, book design, and art direction for illustrations, a custom logo, and a unique alphabet. I also directed visuals for a video game, comic strip series, and ancillary products, including an activity book and website prototype.
© National Geographic Kids; Illustrations by Andy Elkerton; Hand-lettering by Jay Roeder; Video game developed by NeoPangea